Context engineering is designing and shaping the input (the “context”) given to a large language model (LLM) so that it produces more :...

LLMs summarise answers directly , so if your brand isn’t cited, you’re invisible.  Here is my guide of how to get quoted, recommended, or...

AI Search is Changing How People Find You Here are some insights from the latest Semrush report: Google has started rolling out AI Mode...

SBS Interview with Patricia Haueiss , founder of Little Discoveries Interview by Barbara Barkhausen. Barbara: Patricia, lovely to have...

That glowing skincare review you saw on Instagram? It might’ve come from a real person who’s never opened the jar or from an AI-generated...

Tired of copy-pasting the same task for the hundredth time? Chances are an AI agent can already do it. Here are some use cases: 🔎 Lead...

The Quick Difference A Real-World Glimpse Let’s say you run an e-commerce fashion shop. 🔁 Automation: Can be your classic email...

When I was in university (15 years ago 😅 ), a professor read one of my articles and told me something that stuck with me: "Your piece is...

🖋️ I couldn’t help but wonder: If AI-generated content floods the digital world, are businesses inadvertently blending into the...

AI marketing tools are no longer the future—they’re the now. Whether you’re a startup, e-commerce titan, or marketing agency, these tools...

In a world where avatars and AI-generated content are the norm, how do we tell the difference between fake and real? With digital twins...

In a world where technology is advancing at lightning speed, the value of human interaction is quietly shifting under our feet. What was...